Even though content will always remain king, the way it is portrayed visually in websites just underwent a huge overhaul in 2015. Done well, a professional web designer can make any industry shine online with simple yet impactful graphics that can appeal to the imagination. The following are some trending design ideas that these professionals are well versed in:
Bigger is Better
This is one of the leading trends in web design today and there is a very good reason for that. Did you know that the average attention span of an internet user today is less than 7 seconds? Since most people are dependent on their smart phones, they typically prefer to look up online info on the go with them; if the design is not ‘scanable’ or if they find difficulty navigating, they move on to the next website they can find.
This is why most websites today have minimal content and maximum design on their front pages. In fact, some even have their navigation removed or it is hidden in a tiny icon to ensure maximum visibility for users. These design trends are pragmatic, visual, can be coded easily, and are compatible with mobile devices and desktops.
Even though the term itself is an old one, designers and web developers have updated its meaning to include trends that can engage today’s visual centric interests. Flash was liberally used in the past to create such content but today, more and more designers are opting for the HTML 5 canvas element. That’s because this platform allows them to create almost any visual effect they wish online.
In other words, efforts are being made to not only engage site visitors at the first click, but to compel them to stay on a website long enough to make a purchase; for example, engaging multimedia such as DIY or informative videos and eye catching graphics can ensure this scenario in 2015 at least.
Storytelling and Interaction
Even though good content can drive online traffic quite effectively, telling a story via visual cues and elements is what current internet users are looking for. Take Space Needle’s website for instance; the site tells the story of this attraction in stunning detail with visual aids and the content is broken down into scanable chunks that do not strain the eyes at all.
These were just some of the trending design ideas that have inundated 2015. For a website that rivets internet users today, designers have to bring their A game to make them more interactive, visually pleasing and scanable.