Creating your own online store may seem like a fun, rewarding project. And indeed, it can be, but only if you do it right. Building a new store and selling online isn’t difficult, but building a store that will convert and attract paying customers most definitely is.

Here, we take a deeper look at the ways your store design can impact your overall store conversion rate and success. Use the following as a starting point for your own research, and ensure you learn everything you can about web design and eCommerce if you really want to succeed.

Below are a few of the ways web design is related to conversion rates:

Responsive Designs Are Just Better

We could spend all day talking about responsive web design and why it’s an absolute must, but we won’t. In short, the thing you need to understand is that you need to use a responsive design, or else your store just won’t be successful enough.

Without a responsive design, your store won’t appear attractive or very functional on mobile devices. When this is the case, people just aren’t very likely to make a purchase, which is something that will directly lower your conversion rate.

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Building a new website takes a significant amount of knowledge and some pretty technical skills. Even using a beginner-friendly platform such as Wix or GoDaddy isn’t as easy as it may appear, and you will definitely need to do some research before you get started.

Below, we present some of the most important things to consider for new webmasters designing their first website. Think about the following, do some research, and if possible, dedicate regular time to learning and building your skills.

Start With the Basics

If you don’t know anything about web design and development, we’d recommend starting with the absolute basics. There are numerous courses and video guides available that outline the things you need to know, and we’d absolutely recommend taking advantage of them.

You will learn about things like front and back-end development, CSS styling, website builders, content management systems (CMS), hosting, domain management, and more. These skills are important and will always be useful, even if you decide to use a simple all-in-one platform that doesn’t require them.

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There are some mistakes that you need to know about when picking a Content Management Systems (CMS). Picking out a CMS may have long-term implications precisely for your particular website’s advancement. It can impact literally everything including your website’s own information, architecture, development plus design. Therefore you have to avoid the below listed mistakes.

  • Not knowing what needs to be solved – Some organizations do not take time and think carefully before purchasing technology. They therefore do not fully comprehend what needs to be handled. This mistake needs to be avoided.
  • Not looking carefully at content management issues – It is possible that organizations who have never used CMS before will not have experience about how to choose one and what things to look for in a good CMS. This makes it tough to take decision and to identify issues related to content management. Even those particular organizations that are replacing their present system with CMS are not very sure about what to look for in CMS system that will prove best for their organization.

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Even though content will always remain king, the way it is portrayed visually in websites just underwent a huge overhaul in 2015. Done well, a professional web designer can make any industry shine online with simple yet impactful graphics that can appeal to the imagination. The following are some trending design ideas that these professionals are well versed in:

  • Bigger is Better

    This is one of the leading trends in web design today and there is a very good reason for that. Did you know that the average attention span of an internet user today is less than 7 seconds? Since most people are dependent on their smart phones, they typically prefer to look up online info on the go with them; if the design is not ‘scan-able’ or if they find difficulty navigating, they move on to the next website they can find.
    This is why most websites today have minimal content and maximum design on their front pages. In fact, some even have their navigation removed or it is hidden in a tiny icon to ensure maximum visibility for users. These design trends are pragmatic, visual, can be coded easily, and are compatible with mobile devices and desktops.

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Even if you have an amazing WordPress account, it will not deliver the experience your target readers prefer if it is not facilitated with appropriate plug-ins. The following ones can make that happen and make your life a whole lot easier as well:

WordPress SEO courtesy of Yoast

This is more than just a SEO plug-in; it’s a complete package with all the elements you need to ensure a fully optimised WordPress website. It allows users to add descriptions, titles, open meta data, conduct on page analysis, set up XML sitemaps, verify Google Webmaster tools, and a lot more. The installation and setup is quite simple as well, and it is considered one of the most complete plug-ins available today.


This plug-in will have your back and is quite frankly the easiest one available for WordPress. BackupBuddy allows users to setup a solid backup schedule for their WordPress website, store them on the cloud for easy and instant access, and basically sleep easy knowing that their data is safe and secure. If you used up hours of research and resources to maintain your beloved blog, you can rest easy knowing that it will still be there each day.

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