Category: Web design

Creating your own online store may seem like a fun, rewarding project. And indeed, it can be, but only if you do it right. Building a new store and selling online isn’t difficult, but building a store that will convert and attract paying customers most definitely is.

Here, we take a deeper look at the ways your store design can impact your overall store conversion rate and success. Use the following as a starting point for your own research, and ensure you learn everything you can about web design and eCommerce if you really want to succeed.

Below are a few of the ways web design is related to conversion rates:

Responsive Designs Are Just Better

We could spend all day talking about responsive web design and why it’s an absolute must, but we won’t. In short, the thing you need to understand is that you need to use a responsive design, or else your store just won’t be successful enough.

Without a responsive design, your store won’t appear attractive or very functional on mobile devices. When this is the case, people just aren’t very likely to make a purchase, which is something that will directly lower your conversion rate.

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Building a new website takes a significant amount of knowledge and some pretty technical skills. Even using a beginner-friendly platform such as Wix or GoDaddy isn’t as easy as it may appear, and you will definitely need to do some research before you get started.

Below, we present some of the most important things to consider for new webmasters designing their first website. Think about the following, do some research, and if possible, dedicate regular time to learning and building your skills.

Start With the Basics

If you don’t know anything about web design and development, we’d recommend starting with the absolute basics. There are numerous courses and video guides available that outline the things you need to know, and we’d absolutely recommend taking advantage of them.

You will learn about things like front and back-end development, CSS styling, website builders, content management systems (CMS), hosting, domain management, and more. These skills are important and will always be useful, even if you decide to use a simple all-in-one platform that doesn’t require them.

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Even though content will always remain king, the way it is portrayed visually in websites just underwent a huge overhaul in 2015. Done well, a professional web designer can make any industry shine online with simple yet impactful graphics that can appeal to the imagination. The following are some trending design ideas that these professionals are well versed in:

  • Bigger is Better

    This is one of the leading trends in web design today and there is a very good reason for that. Did you know that the average attention span of an internet user today is less than 7 seconds? Since most people are dependent on their smart phones, they typically prefer to look up online info on the go with them; if the design is not ‘scan-able’ or if they find difficulty navigating, they move on to the next website they can find.
    This is why most websites today have minimal content and maximum design on their front pages. In fact, some even have their navigation removed or it is hidden in a tiny icon to ensure maximum visibility for users. These design trends are pragmatic, visual, can be coded easily, and are compatible with mobile devices and desktops.

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